FranchiseWorld is a video-oriented franchise aggregation platform under the EBG Group, designed to connect global brands with aspiring entrepreneurs. The platform addresses the challenge of starting a business without a strong brand by enabling established brands to list their franchise opportunities for free, making them accessible to a wide audience. Unlike traditional text-based franchise platforms, FranchiseWorld uses a video-first approach similar to a Netflix experience, allowing users to quickly learn about brands through engaging and interactive content.